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Say, you have something to sell — that fancy blender, maybe. How do you get people’s attention? You don’t go to a deserted parking lot and yell, “Hey! Buy my blender!” do you? Of course not. You go to where the people are, and the people are on Facebook. Although anybody can (and should) use Facebook to connect with their friends and family, more and more people are using it to connect with their patrons, fans, or supporters. In addition to their personal Profiles, people create additional Profiles to promote their bands, businesses, brands, products, services, or themselves, in the case of celebrities or politicians. These Profiles are similar to user Profiles in that they’re a page on Facebook meant to
✓ Represent a specific real-world entity.
✓ Consist of truthful, necessary information required to engage with that entity.
These Profiles differ from user Profiles in that the relationships are essentially one way. We may have a relationship to Starbucks, but Starbucks doesn’t really have a specific relationship with us, which leads to a number of differences in the functionality of business Profiles. We discuss the details of those differences and explain the benefits of promoting your business on Facebook later.
Then we will discusses how you advertise your business without, or in addition to, establishing a business Profile on Facebook. Because Facebook users
enter detailed information about themselves (and their actions on Facebook reveal even more about the kinds of people they are), Facebook can offer a
compelling advertising platform by allowing advertisers to reach a targeted audience based on who people are and what they like.
Facebook also offers another kind of targeting, which is social targeting. For many kinds of commercial goods, we’re often more likely to buy something if we know people who’ve already had a positive experience with the particular good or the company selling it. [Paid Recommendations^^: Using photo recovery for Mac to recover your lost photos on Mac.] When Facebook shows someone an ad, it lets that person know whether any of their friends had an experience with that product, service, or business. In fact, if that person has a friend who interacted an ad, that person is more likely to see that same ad than someone with friends who haven’t interacted with that ad. This type of targeted advertising is a win-win for business owners and consumers because business owners don’t have to waste money or dilute their message on people who don’t care about their product, and users are more likely to see ads for products that actually interest them — or, at the very least, tell them something about their friends' consumer habits.
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Another article:http://diskknowledge.blogspot.com/2010/12/history-of-hard-disk-development.html
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