Promote Your Business With Facebook

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Say, you have something to sell — that fancy blender, maybe. How do you get people’s attention? You don’t go to a deserted parking lot and yell, “Hey! Buy my blender!” do you? Of course not. You go to where the people are, and the people are on Facebook. Although anybody can (and should) use Facebook to connect with their friends and family, more and more people are using it to connect with their patrons, fans, or supporters. In addition to their personal Profiles, people create additional Profiles to promote their bands, businesses, brands, products, services, or themselves, in the case of celebrities or politicians. These Profiles are similar to user Profiles in that they’re a page on Facebook meant to

  ✓ Represent a specific real-world entity.
  ✓ Consist of truthful, necessary information required to engage with that entity.

These Profiles differ from user Profiles in that the relationships are essentially one way. We may have a relationship to Starbucks, but Starbucks doesn’t really have a specific relationship with us, which leads to a number of differences in the functionality of business Profiles. We discuss the details of those differences and explain the benefits of promoting your business on Facebook later.

Then we will discusses how you advertise your business without, or in addition to, establishing a business Profile on Facebook. Because Facebook users
enter detailed information about themselves (and their actions on Facebook reveal even more about the kinds of people they are), Facebook can offer a
compelling advertising platform by allowing advertisers to reach a targeted audience based on who people are and what they like.

Facebook also offers another kind of targeting, which is social targeting. For many kinds of commercial goods, we’re often more likely to buy something if we know people who’ve already had a positive experience with the particular good or the company selling it. [Paid Recommendations^^: Using photo recovery for Mac to recover your lost photos on Mac.] When Facebook shows someone an ad, it lets that person know whether any of their friends had an experience with that product, service, or business. In fact, if that person has a friend who interacted an ad, that person is more likely to see that same ad than someone with friends who haven’t interacted with that ad. This type of targeted advertising is a win-win for business owners and consumers because business owners don’t have to waste money or dilute their message on people who don’t care about their product, and users are more likely to see ads for products that actually interest them — or, at the very least, tell them something about their friends' consumer habits.

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Plan Events, Join Groups with Facebook

Just about anything you do with other people is easier on Facebook . . . except cuddling. Facebook isn’t meant to be a replacement for face time; it’s meant to facilitate interactions when face time isn’t possible or to facilitate the planning of face time. Two of the greatest tools for this are Facebook
Events and Facebook Groups.

Groups are basically Web pages people can subscribe to, or join. One group may be intimate, such as five best friends who plan several activi-
ties together. Another group could be practical, for example, PTA Members of Denver Schools. Some groups garner support, such as AIDS Awareness.
Others exist for solidarity; for example, When I Was Your Age, Pluto Was a Planet Groups allow people to come together in the name of some common
interest or goal. [Paid Recommendations^^: Using photo recovery to recover your lost photos.] Depending on the particular group’s settings, members may upload photos or videos, invite other people to the group, receive messages, and check on news and updates.

Events are similar to groups, with the addition of being time-based. Rather than joining, users RSVP to events, which allows the event organizers to
plan accordingly and allows attendees to receive event reminders. Facebook Events are often used for something as small as a lunch date or something
as big as a march on Washington, D.C. Sometimes events are notional rather than physical. For example, someone could create an event for Ride Your
Bike to Work Day and hope the invitation spreads far and wide (through friends and friends of friends) to promote awareness. At Facebook headquar-
ters, Events are used to plan company meetings, happy hours, ski trips, and more.

Facebook and the Web
Facebook Photos, Groups, and Events are only a small sampling of how you can use [Paid Recommendations^^: Using [Paid Recommendations^^: Using photo recovery for Mac to recover your lost photos on Mac.] to recover your lost photos on Mac.] Facebook to connect with the people you know. In short, Facebook is a service that helps you maintain connections with your friends, but any company can build the tools, Web sites, or applications, that allow sharing. Photos, Groups, and Events are tools that are built on top of the Facebook Platform; they are the means by which people can use share information through their social connections.

Examples of Web sites and applications that have been built by other companies include tools to help you edit your photos, create slideshows, play games with friends across the globe, divvy bills among people who live or hang out together, and exchange information about good movies, music, and books. After you get a little more comfortable with the Facebook basics, you can try some of the thousands of applications and Web sites that allow you to interact with your Facebook friends through their services. We simply mention it here to pique your curiosity about the potential.

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What Can You Do with Facebook?-2

Communicate with Facebook friends
As Facebook grows, it becomes more likely that anyone with whom you’re trying to communicate can be reached. These days it’s a fairly safe assumption that you’ll be able to find that person you just met at a dinner party, an old professor from college, or the childhood friend you’ve been meaning to catch up with. [Paid Recommendations^^: Using photo recovery for Mac to recover your lost photos on Mac.]Digging up a person’s contact information could require calls to mutual friends, a trip to the white pages (provided you know enough about that person to identify the right contact information), or an e-mail sent to a potentially outdated e-mail address. You may have different methods of reaching people depending on how you met the person, or what limited information you have about him or her.

Facebook streamlines finding and contacting people in a reliable forum. If the person you’re reaching out to is active on Facebook, no matter where she lives or how many times she’s changed her e-mail address, you can reach one another.

Share your words
You have something to say. We can just tell by the look on your face. Maybe you’re proud of the home team, maybe you’re excited for Friday, or maybe you can’t believe what you saw on the way to work this morning. [Paid Recommendations^^: Using photo recovery to recover your lost photos.] All day long, things are happening to all of us that make us just want to turn to our friends and say “You know what? . . .That’s what.” Facebook gives you the stage and an eager audience. In Chapter 6, we explain how you can make short or long posts about the things happening around you, and how they’re distributed to your friends in an easy, non-intrusive way.

Share your pictures
Since the invention of the modern day camera, people have been all too eager to yell, “Cheese!” Photographs can make great tour guides on trips down memory lane, but only if we actually remember to develop, upload, or scrapbook them. Many memories fade away when the smiling faces are stuffed into an old shoe box, remain on undeveloped rolls of film, or are forgotten in some folder on a hard drive.
Facebook offers two great incentives for uploading, organizing, and editing your photos:
  ✓ Facebook provides one easy-to-access location for all your photos. Directing any interested person to your Facebook Profile is easier than
e-mailing pictures individually, sending a complicated link to a photo site, or waiting until the family reunion to show off the my-how-the-kids-
have-grown pics.
  ✓ Every photo you upload can be linked to the Profiles of the people in the photo. For example, you upload pictures of you and your sister and
link them to her Profile. Whenever someone visits her Profile, he sees those pictures; he doesn’t even have to know you. This is great because
it introduces a longevity to photos they’ve never had before. As long as people are visiting your sister’s Profile, they can see those pictures.
Photo albums no longer have to be something people look at right after the event, and maybe then again years later.

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